Toys Encouraging Alcohol Use By Children

Mrs. Hope Taft, the First Lady of Ohio, inspired us to create this website. While working with the Leadership to Keep Children Alcohol Free initiative, Mrs. Taft and her staff collected numerous examples of toys marketed to children that make drinking seem normal and fun, and we have found additional examples. Read a statement by Mrs. Taft and review the pictures of toys that Media Literacy has assembled and evaluated.

• Problems children experience from drinking
• Examples of toys promoting alcohol usage by children
• How marketers play off alcohol advertisements
• Research on alcohol marketing and children
• Video games that include drinking
• Actions you can take