Video: It’s the Thinking, Not the Drinking

12 students were served beer at a bar to help film a video on “social interactions.” Here’s the trick, only 3 were drinking alcohol. The rest had non-alcoholic beer. Watch how all 12 ended up acting drunk and having fun.

This powerful video proves how media conditions people to physically respond to the products being sold. The Alcohol Literacy Challenge™ (ALC)  combines media literacy with alcohol expectancy theory. It is the first classroom based intervention proven to reduce youth alcohol abuse in a single session.

This NREPP review backs up the effectiveness of the Alcohol Literacy Challenge™. It offers a new paradigm for 5th grade to college level media literacy & prevention programs. The ALC provides measurable reductions in underage & binge drinking after only one 50-90 minute session. The biggest barrier keeping programs from embracing youth alcohol prevention & media literacy  has now been overcome. Older programs required eight or more sessions to provide effective prevention results. The ALC does it in one.

Click here to learn more about the Alcohol Literacy Challenge™