Media Literacy Tools of the Trade
media literacy curricula | more media literacy curricula | college | | parenting
tobacco prevention | alcohol prevention | packages
All products can be ordered offline using our downloadable Order Form (PDF)

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Alcohol Literacy Challenge: Underaged Drinking Prevention Curriculum (CD-ROM)—Middle School
The Alcohol Literacy Challenge draws from the latest "Alcohol Expectancies" research to deliver the only media literacy lessons proven to reduce alcohol consumption. This 90 minute lesson features a fun, interactive game that teaches students how beliefs about drinking are created by advertising, and challenges the power of those beliefs to dictate their drinking
behaviors. CD-ROM includes lesson plan, Windows PowerPoint and Mac Keynote presentations, along with graphic and movie files of ads. Window and Mac compatible. (Counts as 1 item for shipping)
Contact Peter D. & Company for pricing. |
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Alcohol Literacy Challenge: Underaged Drinking Prevention Curriculum (CD-ROM)—High School
The Alcohol Literacy Challenge draws from the latest "Alcohol Expectancies" research to deliver the only media literacy lessons proven to reduce alcohol consumption. This 90 minute lesson features a fun, interactive game that teaches students how beliefs about drinking are created by advertising, and challenges the power of those beliefs to dictate their drinking
behaviors. CD-ROM includes lesson plan, Windows PowerPoint and Mac Keynote presentations, along with graphic and movie files of ads. Window and Mac compatible. (Counts as 1 item for shipping)
Contact Peter D. & Company for pricing. |
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10% Discount on BOTH when purchasing a 2nd topic area—that's a $35/$65 Discount when you buy 2 CDs!
15% Discount on ALL 3 when purchasing 3 CD-ROMs—that's an $82/$157 Discount when you buy 3 CDs!
20% Discount on ALL 5 when purchasing 5 CD-ROMs—that's a $189/$289 Discount when you buy 5 CDs!
25% Discount on ALL 7 when purchasing 7 CD-ROMs—that's a $336/$473 Discount when you buy 7 CDs!
30% Discount on ALL 9 when purchasing 9 CD-ROMs—that's a $627 Discount when you buy all 9 CDs!
(Counts as 1 item per each CD for shipping)
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Smarter Than Your Average Teen Curriculum Series (CD-ROM)
Dr. D. draws from his years of experience to create these powerful CD-ROMs. Each specific topic CD-ROM in Volumes 1-7 and 9 presents 6-9 lessons utilizing 50-100 media samples. Designed for prevention, health promotion and critical thinking for middle and high school students. Elementary School CD-ROM, Volume 8, presents 26 lessons utilizing over 100 media samples. Includes lesson plans, handouts and homework assignments.
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Merchants of Culture: Niche Marketing and Mass Media (CD-ROM)
Produced by World Bridger Media. Contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. Includes handouts and suggested classroom use. (Counts as 1 item for shipping)
$199.00 |
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Seduce Me & Blow Away The Ashes (CD-ROM)
Two hours of presentation materials complied by Peter D. with over 70 media clips. Topics include body image, eating disorders, binge drinking, sexual violence, tobacco prevention and corporate manipulation. Printable talking points for each media example. (Counts as 1 item for shipping)
$299.00 |
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Parenting to Protect Children (Video)
55-min. talk featuring Peter D.'s wit and humor presenting dozens of examples of media deconstruction. VIDEO TAPE INCLUDES LEADER GUIDE AND LINK TO DOWNLOADABLE HANDOUT. What parents can do to insure their values are not eroded by the addictions/compulsions media seeks to create in children. Addiction, compulsive spending, brain research, violence and parenting tips covered. (Counts as 1 item for shipping)
Was $129.00, now discounted 75% ($97.00) = $32.00 |
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Rebelling Against Tobacco Ads (Video)
Secrets of tobacco advertising are powerfully revealed. Targeting of boys, girls, and minorities are uncovered. Body image ploys are exposed. Promotes quitting. Great for Middle & High School students. VIDEO TAPE INCLUDES TEACHER GUIDE AND LINK TO DOWNLOADABLE HANDOUT. 58-min. talk featuring Peter D.’s humorous insight presenting dozens of examples of media deconstruction. (Counts as 1 item for shipping)
Was $129, now discounted 75% ($97.00) = $32.00 |
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Corporate Deceit: Big Tobacco’s Target (CD-ROM)
An eye-catching PowerPoint presentation featuring 56 recent tobacco ads set next to damaging quotes from secret tobacco industry documents. A great tool for exposing the real message in tobacco ads. (Counts as 1 item for shipping)
$39.00 |
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Alcohol’s Seduction of Teens (Video)
Industry tactics for creating child alcoholics are made plain. Subliminal sexuality and violent conditioning are documented. A real eye-opener! Great for Middle & High School students. VIDEO TAPE INCLUDES TEACHER GUIDE AND LINK TO DOWNLOADABLE HANDOUT. 48-min. talk featuring Peter D.’s wit and humor presenting dozens of examples of media deconstruction. (Counts as 1 item for shipping)
Was $129, now discounted 75% ($97.00) = $32.00 |
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